PDQ definitely didn't pack up empty handed last Thursday night at the 2017 QSR/FPI Packaging Awards in Dallas, Texas.
Our PDQ Creative Team received two major honors including 1st Place for Excellence in Brand Delivery and overall winner of the 2017 Food Service Package of the Year Award for Excellence.
Brands competed to take home the trophy for numerous awards including Excellence in Brand Delivery, Excellence in New Menu Launch, Innovation in Convenience, Innovation in Manufacturing and The "Wow" Factor.Awards are given out every two years to brands who excel in these categories.
PDQ's Creative Team, led by Creative Director Emily Traviesa and Graphic Designer Danielle Ciraolo, wanted to create a packaging style that aimed for a design worth sharing by utilizing each packaging piece to tell our brand story. This was heightened by fun-toned messaging that stands out paired with a simple typography design, creating an overall entertaining storytelling piece.
PDQ teamed up with product partner CMI to ensure each packaging piece worked together not only in the design but also in function as well. PDQ worked with CMI to ensure each box stacked perfectly making on-the-go dining even easier for our guest-from kid friendly boxes to thoughtfully placed vents.
"We are extremely proud of our Creative and Procurement teams for these outstanding honors," said PDQ CEO and Co-Founder Nick Reader. "Our PDQ teams have worked hard to convey our brand message in a creative way and these awards are a true reflection of those efforts."
Here is a full list of award winners.